CES Drives Forward: Self-Driving Cars and Future Transportation Take Center Stage

WTS Capital
June 16, 2025

CES, the Consumer Electronics Show, continues to be a pivotal event for showcasing the future of technology. Recent editions have highlighted significant advancements in transportation, particularly self-driving cars, alongside other innovative trends like connected fitness, robotics, and remote work solutions. The show serves as a crucial barometer for the tech world's response to global trends and sets the stage for the year's technological landscape.

The Rise of Autonomous Vehicles

Self-driving car technology dominated the transportation exhibits at recent CES events. Companies like May Mobility, Tier IV, Waymo, and Zoox showcased their robotaxi services, with Zoox even offering media rides. Beyond passenger vehicles, autonomous tech is expanding into new sectors:

  • Agriculture: John Deere and Kubota displayed self-driving systems for farming.
  • Off-Road Environments: Polymath Robotics presented solutions for challenging terrains.

Numerous companies also focused on supporting technologies for automated driving and advanced driving assistance systems (ADAS), including simulation, machine learning, sensors, and data integration. Honda unveiled its new ASIMO operating system for next-gen EVs, and Comma.ai demonstrated an open-source driver-assistance system.

Nvidia's Pervasive Influence

Nvidia continued its strong presence at CES, announcing numerous partnerships across the automotive industry. The company's commitment to providing a comprehensive self-driving stack, from testing and simulation to onboard and cloud supercomputing, was evident. Key collaborations included:

  • Toyota: Nvidia's Drive AGX Orin System-on-a-Chip (SoC) and DriveOS will power Toyota's future vehicles with automated driving capabilities.
  • Aurora Innovation and Continental: Nvidia's Drive Thor SoC and DriveOS will be integrated into Aurora Driver for mass production in 2027.
  • Uber: The ride-hail giant plans to use Nvidia's Cosmos simulation tool and DGX Cloud for autonomous vehicle development.

Evolving In-Cabin Experiences

Screens and generative AI are transforming vehicle interiors:

  • Innovative Displays: Valeo showcased its panovision technology, reflecting a full screen along the windshield base, while Hyundai Mobis presented a holographic windshield that functions as a transparent screen for navigation and entertainment.
  • Generative AI Integration: Automakers are embracing generative AI for enhanced user interfaces. BMW, in partnership with Amazon, will integrate Alexa custom assistant technology using Amazon's large language models for natural language commands in navigation. Qualcomm also updated its Snapdragon Digital Chassis and Cockpit platforms with generative AI features, enabling personalized in-cabin experiences like real-time distracted driving detection and biometric identification.

Micromobility's Enduring Presence

Despite challenges in shared scooter and e-bike businesses, micromobility maintained a significant presence at CES. Numerous e-bike and scooter brands, particularly from China, exhibited new models. Vmax released six new scooters, Aima Technology Group unveiled several e-bikes, and Heybikes introduced a mid-drive fat tire model. Segway launched two new e-bikes with its Intelligent Ride System, and Verge Motorcycles' Donut Lab revealed an electric motor integrated directly into the tire.

Key Takeaways

  • Autonomous vehicle technology is rapidly advancing, expanding beyond robotaxis into agriculture and off-road applications.
  • Nvidia is a dominant force, providing comprehensive solutions for the self-driving ecosystem through strategic partnerships.
  • In-car experiences are being revolutionized by innovative display technologies and the integration of generative AI for personalized interactions.
  • Micromobility, particularly e-bikes and scooters, continues to innovate with new models and integrated smart technologies.

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