YouTube to Discontinue Global Trending Section, Embrace Category-Specific Charts

WTS Capital
Tech
July 17, 2025

YouTube is set to discontinue its long-standing Trending section and "Trending Now" list globally within the coming weeks. This move marks a significant shift in how the platform highlights popular content, transitioning from a single, all-encompassing list to more specialized, category-specific charts. The change reflects evolving viewer habits and the increasing diversity of viral content.

YouTube Bids Farewell to Trending Page

YouTube announced its decision to remove the Trending page and its associated "Trending Now" list. This feature, which launched in 2015, aimed to capture universally viral videos. However, the platform acknowledges that the landscape of online trends has evolved significantly, with more micro-trends and diverse fandoms shaping what becomes popular.

Shifting Focus to Category-Specific Charts

In place of the general Trending section, YouTube will expand its "YouTube Charts" feature. This will allow users to explore popular content within specific categories. The platform believes this approach better aligns with how viewers currently discover new videos.

Currently available categories include:

  • Trending Music Videos
  • Weekly Top Podcast Shows
  • Trending Movie Trailers

YouTube plans to introduce more content categories to these charts over time. Gaming videos, for instance, can still be found under the Gaming Explore page.

Adapting to Evolving Viewer Habits

YouTube attributes the decision to remove the Trending page to several factors:

  • Micro-trends: Trends are now driven by numerous videos from diverse communities, making a single list less effective.
  • Personalized Discovery: Viewers increasingly find content through personalized algorithmic recommendations, search, and comments, rather than the Trending tab.
  • Decreased Traffic: Visits to the Trending page have significantly declined over the past five years.

Support for Creators

YouTube is also providing alternative tools for creators to identify popular content and gain visibility:

  • Inspiration Tab in YouTube Studio: This feature offers creators personalized ideas to help them spot emerging trends.
  • "Hype" Feature: Launched last year, this system allows viewers to amplify fresh videos they enjoy, potentially boosting their reach.
  • "Creators on the Rise": YouTube will continue to spotlight up-and-coming creators on its official social media channels.

Key Takeaways

  • YouTube is removing its global Trending page and "Trending Now" list.
  • The platform will shift to category-specific "YouTube Charts" for popular content.
  • This change reflects the evolution of viral content into more diverse micro-trends.
  • Viewer habits have shifted towards personalized recommendations for content discovery.
  • YouTube is providing new tools and features to help creators identify trends and gain exposure.

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