Crypto's Super Bowl Silence: No Ads This Year After Tumultuous 2022

This year's Super Bowl will feature no cryptocurrency advertisements, a stark contrast to the previous year's "Crypto Bowl." Following a tumultuous year for the digital asset industry, marked by significant price collapses and major bankruptcies, major crypto firms have opted out of the highly anticipated advertising slot.

The Absence of Crypto Ads

Broadcaster Fox Sports has confirmed that there will be "zero representation" of crypto companies in the advertising lineup for this year's Super Bowl. This marks a significant shift from 2022, when the event was heavily populated with commercials from prominent crypto exchanges like Coinbase, Crypto.com, and FTX.

Reasons for the Shift

Mark Evans, executive vice president of ad sales for Fox Sports, revealed that while some crypto companies had commercials prepared, deals fell apart following the collapse of the FTX exchange in November. The widespread industry downturn, characterized by layoffs and bankruptcies, has evidently impacted marketing budgets and confidence.

The "Crypto Bowl" Phenomenon

Last year's Super Bowl was notably dubbed the "Crypto Bowl" due to the significant presence of cryptocurrency-related advertisements. These commercials aimed to capture the attention of the massive Super Bowl audience, estimated at around 100 million viewers worldwide. In 2022 alone, crypto companies collectively spent an estimated $54 million on Super Bowl ads, highlighting the event's appeal as a prime advertising opportunity.

Key Takeaways

• No crypto companies will advertise during this year's Super Bowl.
• The collapse of FTX and broader industry instability are cited as reasons for the absence.
• Last year's event was characterized by a high volume of crypto ads, earning it the "Crypto Bowl" nickname.
• Crypto firms spent $54 million on ads in the 2022 Super Bowl.

Sources

• Crypto Super Bowl Advertising Will Be Absent This Year, CoinDesk.